day spa marketing plan Essay -- essays research papers

Industry OverviewThere are an estimated 12,100 spas throughout the United States. In the U.S. the largest spa category, accounting for septet of every ten spas, is day spa. Resort and hotel spas are the second largest, with club spas, medical spas, mineral spring spas and destination spas respectively trailing. Geographically speaking, the distribution of spas in the U.S. generally parallels that of the population distributions with the largest region being the North East. According to the ISPA (The International SPA Association) in 2003 there were approximately 136 million spa visits made in the U.S. Sixty percent (60%) of these visits were to day spas while 27% were to resort and hotel spas and the remaining 13% were spread across the four other types of spas. The U.S. spa industry generated an estimated $11.2 meg in revenues in that same year. Fifty two percent (52%) of a spas revenue is gained from its treatment rooms. Despite being the largest segment, day spas, accounts pre cisely for just under half of that revenue at 49%The Kline Group research suggested a strong growth (2003-04) in the spa market approximate to 11% from driving forces such asHigh levels of media attentionIncreased number of product brandsGreater consumer awareness of market products/benefitsLower price points sexual congress to surgical and non-surgical proceduresAnti-aging trend continuesBetween 2002 and 2004 studies from the ISPA concurred with an annual growth rate of 12%. Since its growth rate peak in 2000 at 51%, the number has bit by bit moderated. As in any industry, demand is the driving force that determines how well the industry performs.Competitive ProfileWith the largest population of day spas being located in the North East region the competition is tough but not unbeatable.Top Competitors in DaiSpas market includeXElizabeth Grady, Framingham, MAHair, nails, personate treatments, facials, make-up (direct competitor)XPaul Conzo Day Spa and Hair Salon, Worcester, MAMa nicures, Pedicures, Body Wraps, Hair, Nails, Spa Treatment Packages, Facials, Glycol PeelsXArdan Salon & D... ...ving to compete with hit specialty stores that sell spa and salon products.Advertising and promotion will be subtly forcefull to if nothing else to get you excited and intrigued. Plant the we should check that distance out seed. We will be running an extensive and quite costly advertising and promotion strategy. Radio, some local television during the prime news hours, molt leafs in major magazines, news print, bus sides, living and entertainment media. We will also be making brochures with our product and service menu available at local venues with coinsiding business i.e. health clubs, surgical offices, & medical offices. We will also place ads on bulletin boards of local universities and apartment/condo complexes. Service/ crossway OfferingThe following is a brief list of the services and products that will be offered at the spa o Facials and Skin Care Treatment Eu ropean, corrective, therapeutic, and relaxing. o Nail services Sculptured manicures, pedicures, and paraffin treatments.o Total Body Treatments Full body massage, body wraps, reflexology treatments..o Beauty Products Full skin cope line of facial and body products, herbs, and essential oils.