Anita Roddick The Body Shop Commerce Essay

Anita Roddick The Body Shop Commerce Essay Moore and Buttner defined female entrepreneurs as those who use their knowledge and resources to develop or create new business opportunities, who are actively involved in managing their businesses, and own at least 50 percent of the business have been in operation for longer than a year†. In this 21st century, women had a dramatically changing over the year and year. Women breakthrough from the traditional position that as an internal housewife to a working woman in several fields. Nowadays, more and more women try to get rid of work as an office woman and get fixed salary every month but they are tries to set up and develop their own business. Since women’s level of education has increasing compare to 20 century, they create their own business based on their high knowledge, skills and interest in several field. There Women not only successful in business field but also other field including political, medical, economic, cosmetic, IT technology, oil and gas, software, food and beverage and so on. This is because there is more support for women entrepreneurs than ever before. However, women entrepreneur are facing constraints and there are solutions for them to improve themselves. Successful Woman Entrepreneurs There are a lot of successful women entrepreneurs who start their business by themselves. They have their own strategies and uniqueness of their products and also management skills that enable their business went for globally. Anita Roddick- The Body Shop anita roddick.jpg body shop.jpg Anita Roddick the founder of The Body Shop. She was born in England in 1942 and married with Gordon Roddick in year 1970 and had 4 children. Anita Roddick started her business in year 1976 where her shop allocated at a back street in Brighton, England. Without much of financing, she only able decorated her shop with green garden lattice to cover the ugly unpainted walls. Anita Roddick got her inspire of her products is when she travel to around the world. Sh e saw local women of Tahiti use cocoa butter to plastering their body and women in Morocco washing hair in mud. After that, Anita Roddick tried to make her own products by using all natural raw materials from fruits and vegetables at home and sales her products in her first shop. She had packaging her products in very simple packaging and inexpensive price for all natural cosmetics and herbal creams and shampoos. She only sold 15 different cosmetic products in her first shop. The first strategy that used by Anita Roddick is differentiate her products with other cosmetic products where her products is all made from natural raw materials such as from fruits and vegetables. This is because of her awareness of most women fear of use artificial chemicals cosmetic products to put on their skin and hair. She had got natural raw materials most from Africa and these natural raw materials made her products unique compared to others. Through this, she built her product brand name which The Bod y Shop sales all natural cosmetic products. The second strategy used by Anita Roddick is CSR (Corporate Social Responsibility). According to ISO Strategic Advisory Group defined CSR as â€Å"is taken to mean a balanced approach for organizations to address economic, social and environmental issues in a way that aims to benefit people, communities and society†. Anita Roddick used CSR strategies as a way to make advertising indirectly to community. She joined Fair Trade Community where she got her natural raw materials from Africa and paid them in a fair price to help them have extra fund to build their facilities such as school and others. Furthermore, she also prevents to use animals tested for her products. Moreover, she join society communities to raise the concern about environmental friendly, protect animals and against animal testing and defend for human rights. Through CSR, she had successful to build good reputation for her shop.

Chapter 9 A and B Essay Example | Topics and Well Written Essays - 1250 words

Chapter 9 A and B - Essay Example However, there was a remarkable transformation after the 1960’s. For example, Japan turned its World War II defeat into a stepping stone for postwar economic success (East Asia 368). In the years that followed, Japan experienced economic growth that was above that of china. Consequently, it was considered an economic engine for the world and even rivaled the United States economy. On the other hand, after 1972 china started to experience economic success. This was after it opened doors for bilateral talks with the United States. Currently, East Asia act as the most active region in the global economy, it is changing the world in different ways. On the other hand, East Asia is mainly composed of mainland in terms of total land area. However, the role played by islands and its people in forging realms regional geography has been tremendous. This region has also been dominated by conflicts of water between the mainland and the islands (East Asia 369). In fact, the Japanese and Ch inese have been arguing over the ownership of islands in these waters. This is because of the vast oil deposits and the fishing grounds. Sometimes china is referred to as being East Asia. This is because it is the prominent country in this area in terms of population and has played a massive role in the world affairs (East Asia 369). However, there are other political entities in the East Asia. They include Japan, South Korea, North Korea, Mongolia, and Taiwan (East Asia 369). However, Taiwan is referred as part of china while North Korea is viewed as a failed state. China has been defined by the four famous rivers system. This is in together with their basins, valleys, deltas, and estuaries. However, the most notable are the Huang He. This makes a large loop around the Ordos Desert and then flows into Bohai Gulf, and the Yangzi River (East Asia 372). This river with its tributaries forms the source of water ideal for most of the activities in the capital of china. There is also Yan gzi River in the Chang Basin in china. These two rivers originate in the snowy mountains of the Qing-Hai-Xizang Plateau (East Asia 372). The other two rivers have a shorter distance. However, one of the rivers (Xi River) forms an estuary that acts as the greatest center for China globalization. Additionally, there is another river known as Liao. China, for a long time, has been controlled by dynasties. At these dynasties, China area continued to expand and at the same time decreasing. On the other hand, China had Qing Empire as the largest. However, the empire became weak at its final stage. This is because it was confronted by the imperial powers such as Europeans, Russians, and Japanese (East Asia 376). The collapse of China Empire paved way for the revolutionary China and charismatic leader named Sun Yat-sen led this (East Asia 377). The nationalistic blamed the authorities for China woes. Consequently, they attacked the emperor’s garrison all over China, and this resulted in the fall of Qing Dynasty (East Asia 378). This was followed by the formation of China Communist. Initially, the nationalist cooperated with the imperial authority. However, after Chiang Kai-shek rise to power, all the foreigners fled China. On the other hand, Japan has played a significant historical role in East Asia. Since the seventeen century, Japan policy was on isolation. In fact, contact with the outside world was of a limited nature. However, the Meiji Restoration dropped the policy. This regime

Charles Dickens Research Paper Example | Topics and Well Written Essays - 1250 words

Charles Dickens - Research Paper Example Dickens was a highly influential personality in the social reforms of Victorian England and his thoughts and ideas were infused with a keen sense of observation that clearly reflected the liberalism of the thirties. In all of his literary works he projected a great power over human emotions with an incomparable measure of human fun and frolic. His literary works were intended to bring about a positive change in the society and hence was centered around his experiences from his childhood, adolescence and all through his growing and maturing years. 1 During the 19th century, there were great thinkers like Karl Marx, Carlyle and Ruskin whose strongly formulated ideas laid the foundation for social reform. However, it was men such as Charles Dickens and Thomas Hardy who through their literary work shed light on the abuses of the Industrial Age in Victorian England. Through his writing Dickens enlightened the masses about the abuses of urban life, while Hardy shed light on the devastation on rural life brought about by the Industrial Age. One of Dicken’s most influential novels was ‘Hard Times’ that got published in 1854. The chief premise of this novel was about â€Å"The Preston Lockout of 1853 -54† which highlighted the great labor dispute that took place in the weaving industry. Dickens supported the workers through his writings that surprisingly did not advocate the establishing of trade unions because he felt that such unions were only a symptom of the disease and not the cure. However, in later years trade unions played a major role by improving the lot of the working class. According to (Orwell, citing Macaulay, Dickens pg.6) -‘Hard Times’ has been condemned for its â€Å"sullen Socialism†. These great Victorians denounced the evils of modern society and brought about by the Industrial Revolution and had a vision of a better future and ushered in an era of gradual social change. During the 1760’s England experienced the communal system of agriculture, where the land was divided and cultivated by the Yeomen who worked for them. These Yeomen lived in clustered cottages and pastured their cattle on common pastures. They had wooden implements which were inadequate for their work and their methods of farming 2 were very ancient. Every Yeoman’s house was his factory where all his family members took part in the work. â€Å"Every family spun from its own flock the wool with which it was clothed.† (Wordsworth Guide, p. 60) It was these influences that ushered in a ray of hope in the sky for its citizens. He keenly studied the minds and hearts of the people and knowing what they desired, he reflected his thoughts through his works. He delved deep into the recesses of the minds of the low- bred man by exalting the virtues of chastity, piety and honesty in a way that was strange to them. Charles Dickens is considered to be the conscience of Victorian England. He was quite famous for portraying and exposing the wretchedness of the poor and the downtrodden and was also well known for venting his anger against heartless oppression. It was the reason of these qualities that made him an exceedingly successful author. He was also well known for having burlesqued the Americans by making fun of their airy obscurity of Transcendentalism that is quite evident in his serialized novel titled ‘Martin Chuzzlewit.’ (1842-44) In sharp contrast to the Industrial Age, (Defoe, Tour, pp. 155-156) explains about the idyllic atmosphere that prevailed during that time.